Adopt a Book
With an eye on the trend towards online
shopping, the Adopt a Book website was
relaunched in November 2006 in time for
the busy Christmas period.
The new website takes advantage of shopping basket technology, and includes images of books, enhanced text descriptions and a search facility. The shopping function allowing adopters to place their orders faster and more easily than before.
The new website certainly helped to boost the number of adoptions, generating 73% of orders during the Christmas period. This development was made possible with the generous support of the Amberstone Trust.