Connect our users with content
Significantly improve discovery of content and ease of use of our website at www.bl.uk; increase our web user satisfaction rating by at least 5%.
In January we released our first smart phone app, ‘Treasures’ to a very positive response, achieving Apple AppStore UK iPad App of the Week in January and inclusion in the Sunday Times list of top 500 smart phone apps worldwide.
Our pioneering UK SoundMap project crowdsourced some 1,700 recordings for the Library’s soundscape collections through a unique partnership with the Audioboo microblogging site, winning the award for best use of social media in the public sector at the 2010 ‘somecomms’ national social media awards.
Supporting a successful onsite exhibition, the Magnificent Maps web resource was visited by almost 200,000 people, making it the Library’s most successful virtual exhibition ever, along with Evolving English web resource which was our second most successful exhibition web resource ever, with over 151,000 visits.
Overall, items consulted on our website reached almost 5 million against a target of 4 million, including 1.7 million unique visitors to our virtual public access facilities. The Library’s Facebook fan base has increased threefold to over 30,000 and we have over 165,000 twitter followers representing an increase of more than 400%.
On the back of static web satisfaction ratings this year we are preparing for further improvements next year and have developed a new web strategy for 2011/12.
Open a new Learning Space at St Pancras and deliver 1.4 million visitors to the Learning website.
Funded entirely through private donations, the Harry M Weinrebe Learning Centre opened in September and supports digital literacy skills as well as first-hand encounters with historic manuscripts, sound recordings, maps and letters in this bright, spacious and inspiring space.
The Learning Centre is fully digitally-enabled, with laptops, electronic whiteboards, state of the art audio-visual facilities, video-conferencing facilities and remote viewing equipment, which will allow workshops and curator talks using collection items to be offered to similarly-equipped schools anywhere in the country.
One of this year’s highlights was the exceptional bookings for Evolving English making it our most successful ever exhibition-linked programme, with a supporting regional programme commencing in Liverpool. During the year we welcomed over 26,000 learning programme participants including more than 10,000 A-level students and approximately 1,500 teachers attending continuous professional development sessions.
Our Learning website attracted almost 1.3 million unique visitors which is slightly less than our ambitious target and is being considered as part of our web strategy for further improvements.