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Marketing

The British Library is required to generate a proportion of its income from commercial activity and philanthropic donations. As such we carry out direct marketing activities in order to inform our potential customers of our new events, products, and services, and to help us generate interest in the activities British Library.

We will not send marketing material to you unless you have specifically consented to receive marketing communications from us. If you wish to withdraw your consent in relation to the receipt of marketing communications you may do so at any time by clicking on the unsubscribe link at the bottom of our marketing emails, or by writing to us.

We may however send marketing material to business contacts, commercial organisations, charities and other legal persons. This is on the basis of our legitimate interests, as set out in the Privacy of Electronic Communication Regulations 2003 (as amended), which covers business to business email communications.

We may use various organisations to provide IT capabilities in support of our Services, and who may process your information on our behalf. These Data Processors will process your information only under contract to the Library, and may not use your information in any other way. In particular, we use the following systems to process your information:

  • We use Communicator, from The Communicator Corporation Ltd., to manage and distribute our marketing correspondence. Communicator’s Privacy Policy can be found at https://www.communicatorcorp.com/service-privacy-policy.
  • We use Google Drive, from Google Inc., to coordinate and distribute feedback surveys. Google may process your information in the United States, and is certified under the Eu-US Privacy Shield Framework in order to implement appropriate safeguards in relation to your information. Google’s Privacy Policy can be found at https://policies.google.com/privacy.

We also use Model Citizens (https://www.model-citizens.co.uk/) as analysts and advisors to help us aggregate our customer data in a ‘single customer view’ for marketing analysis purposes.

We will retain your marketing related information (such as contact details, preferences, and engagement with our content) for as long as your relationship with the British Library continues, plus a further six years after the date of your last interaction with us so as to provide evidence in the face of future complaints or legal claims.

Where your contact information is held solely for marketing communications and no other purposes you have the right to ask us to delete it. To do so please contact our Data Protection Officer at:

Corporate Information Management Unit
The British Library
96 Euston Road
London
NW1 2DB

Email: dp@bl.uk

To help us identify the personal information you are referring to, please include any details that will enable us to locate the relevant personal information.

 
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