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Top 5 brand tips

01/06/12

Richard Ward is Creative Director at ABA Design. ABA Design provide the branding expertise for our tailored business support programme, Innovating for Growth, funded by the European Regional Development Fund.  

Branding is essential for any business to expand and a successful brand can encourage pride, nourish it and reward it, so how can you develop a brand that followers are proud of in 2012?

Read on for Richard’s top tips to make people proud of your brand.

1. Recognise togetherness as an asset

– a small welsh outdoor clothing company often holds outdoor entrepreneurial lectures in the summer, they are always sold out

2. Reward your customers and audience for their achievements

– a friend visits a restaurant regularly they always know his seat, on his 100th visit they gave him a bottle of champagne

3. Be a leader not a follower

– we recently heard about how a market research company completely reinvented how they test ads for clients – brilliant

4. Create inspiring environments

– retails brands do this really well, but if you're a business to business company you can still create an inspiration workspace

5. Turn negatives into positives

– a friend helped a leading retailer to turn around their customer service desk from a grave yard to 'the' place for staff to work

For the full blog post, visit ABA’s blog.

Find out more about Innovating for Growth and download an application form.

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