Book lover's guide to social media

18/01/13

If, like many people, you’re nervous about using a new social network into your business, our Business & IP Centre team have plucked three books from our collection to give you the confidence to successfully use social media.

We are also running a series of special events throughout Web in Feb to give you and your business the skills you need to optimise your online presence.

The Power Formula for Linkedin Success: Kick-start your Business, Brand and Job Search (2011)
Author: Wayne Breitbarth
Shelfmark: YK.2011.a.31260 – 2011

A practical guide on how to make the most of your LinkedIn account, expand your network, research companies and other company related matters.

Why this book can help:

The author explains why LinkedIn is the best starting point. Especially if you haven’t introduced social media into your business because you can use your experience and connections to help you harness the benefits.

You will also discover that you have done a lot of the networking groundwork and how LinkedIn can extend your reach even further.

Facebook: Designing Your Next Marketing Campaign (2010)
Justin R. Levy
SPIS 658.872 LEV 10 – Social Sciences Open Access

This book explains the basics of how you set up a page, upload photos and use Facebook features to establish a corporate presence. You will also learn how and why you should be using it as an advertising platform for your business.

Why this book can help:

It contains information based on the real experiences of companies and individuals who have used Facebook to improve their businesses and careers.

Social Media for Social Good: a how-to guide for nonprofits (2012)
Heather Mansfield
SPIS 658.872 MAN 12

A comprehensive guide on how to use the main social media platforms for non-profit organisations and fundraising organisations.

Why this book can help:

It explains how to build your e-newsletter list to finding your "Twitter voice," to launching a mobile website and text message campaign on a small budget.