Top tips for doing your own PR

02/11/11

If you missed our recent Inspiring Entrepreneurs: Media Maestros event, read on for some of our expert panels top tips on how to get media coverage for your business. Speakers included: Matthew Rock, Shazia Awan, Jonathan Moules, Louise Third and Rob Pittam.

Your are you own brand. Make sure you have a point of view you can express to the media
Don’t worry if you’re shy, just tell your story with your passion
Identify your key audience
Be realistic about the coverage you can expect
Read the newspapers you are going to pitch to
Your story pitch should be like your elevator pitch – short and simple
Don’t be afraid to ring newsrooms, they appreciate how hard it is to cold call
Journalists will give feedback – email first then follow up with a phone call
If something has already happened, it is too late for broadcast media to cover
The story is always about people not things.

Don't miss our special Global Entrepreneurship Week Inspiring Entrepreneurs Question Time for Entrepreneurs.