Thursday 15 November: Global Entrepreneurship 2012

15/11/12

Global Entrepreneurship Week: Day 4

Get online and join our webinars to help protect your idea or invention and make the most of your brand to keep and attract new customers.

Beginner’s guide to intellectual property

Led by Business & IP Centre information specialist and chair of the UK Patent Library Network, Maria Lampert, this session will introduce the four areas of intellectual property and help you understand which may apply to you and your business.

An understanding of intellectual property and its protection is vital for anyone with an idea, whether it’s an invention, a brand name or a song.

Don’t forget your brand

Brand can make a huge difference to your business, ensuring you keep loyal customers and attract new ones.

Led by Richard Ward, Creative Director at ABA Design, this webinar will provide advice that will enable you to go away and start strengthening your brand positioning immediately, hints and tips on how to keep ahead of the competition and some straight forward strategy that will help you do a health check on the state of your brand.

How the Centre can help you

If you have an invention or idea, it’s important that you understand your intellectual property and how to exploit it. There are four main types: patents, trade marks, copyright and registered designs. The Centre has guides explaining each type as well as a range of databases and publications to help you with your intellectual property.

Tomorrow

Join us online for the last day of Global Entrepreneurship Week 2012! We’ll be running two webinars, Beginner’s Guide to Intellectual Property and Marketing masterclass. Find out how to protect your ideas and improve your sales and profitability with our experts.

Book your place