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Top tips from the Keys to marketing success seminar

01/12/11

Taken from the Keys to Marketing Success seminar at the Business Startup Show on Thursday 17 November 2011,  here are Alasdair Inglis top tips for budding entrepreneurs wanting to improve their marketing strategy to boost their sales. 

1. Your competitors are your friends, not your enemies. You must know what your competitors are up to. Look at 5 of your competitors websites to see how they are marketing and selling themselves and learn from them.

2. Make sure that you get testimonials and case studies from your happy customers to use these on your website and in your promotional materials.

3. Everything revolves around your customers. Deeply understanding your ideal customers and target market is the basis of successful marketing.You must identify your target market and focus all your marketing efforts on them.

To learn how to market your business effectively, attend Grow's workshop, Marketing Masterclass for Small Businesses book a place now.

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