The importance of courage
15/01/13

Recently published by our business coach partner, Rasheed Ogunlaru, 'Soul Trader - Putting the Heart Back into Your Business' helps entrepreneurs follow their passion and build a business you and your customers will love.
This is the third in a series of 8 articles sharing tips and insight from the books main principles.
Rasheed runs the Your life, your business workshop in the Centre.
Courage
There is no question that you will need courage during this journey to be your own boss and grow a business that you love.
Here are some of the key ‘courage issues’ that will emerge.
7 Courage issues if you’re starting out
- Giving yourself the space to explore what you want
- Having the courage to follow your heart and beliefs
- Being able to ask people for help
- Having the courage to say out loud ‘this is who I am and what I do’
- Being brave enough to dip your toe in the water and test your idea out
- Having the courage to put in the time and effort to develop yourself and your business
- Having the courage to change things.
7 Courage issues if you’re looking to grow
- Giving yourself the time and space to review and improve your dream
- Asking for help, saying ‘yes’ and ‘no’ and changing things that aren’t working
- Taking on staff, virtual assistants or business partners – especially for the first time
- Developing management skills, delegating effectively and letting go
- Finding the business shape and business model that works for you and your business
- Raising finance and finding the right resources for your business growth
- Increased logistics, managing your time and risks – and entering new markets.
In order to find that courage, you will need to do what I call develop ‘the attitude of an athlete’: study your field, master your craft, gather the right team, learn from every race won – and especially those lost.
Whilst there will be challenges, if you do face them then the journey of being your own boss will be one that will be wonderfully enriching.
Find out more about Rasheed and Soul Trader - Putting the Heart Back into Your Business

Success stories
Mandy Haberman is the inventor of the Anywayup Cup...
e-newsletter
Contact us
Business & IP Centre
The British Library
96 Euston Road
London NW1 2DB
Tel: +44 (0)20 7412 7901
Email: Reference Team



Join us online