Read our Director’s new column for Real Business
07/02/11

Frances Brindle, Director of strategic and marketing and communications at the British Library, has been writing a column on business, marketing and consumer issues for Real Business.co.uk.
We currently partner with Real Business on a range of activities, from press discussions on social media and innovation, to its editor-in-chief, Matthew Rock, moderating our ‘Inspiring Entrepreneurs’ series of events.
Frances started her career with Nestlé as a marketing graduate trainee and then worked for ICI, Scottish Courage, Anchor Foods, Allied Bakeries and Barclays Offshore Banking. She was also the brains behind the Financial Times' award-winning advertising campaign "We live in Financial Times".
Read her articles on:
- Virgin Atlantic ads: harmless fun?
- How to do market research on a budget
- How to appeal to the grey market
- Can Waitrose have it all?
Go to the Real Business website

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Business & IP Centre
The British Library
96 Euston Road
London NW1 2DB
Tel: +44 (0)20 7412 7901
Email: Reference Team



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