Saad Saraf - our success story
Saad Saraf is founder of multicultural advertising agency MediaReach, which produces campaigns targeting multicultural audiences, and is the first and largest agency to do so. Saad has recently set up a MediaReach office in the North West, and plans to expand into Europe in the near future.
Using the market research reports at the Business & IP Centre has helped Saad to grow his business, by tapping into new markets and keeping track of Britain's changing cultural landscape to produce the most effective campaigns for his clients.
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Videos: Matt Casswell
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