• Networking tips

Know your elevator pitch!

So, you are at a conference and someone approaches to introduce themselves before asking 'What do you do?' 

Instead of running the risk of talking for too long or giving a muddled answer, using a technique known as The Elevator Pitch is a great way to hone down your business description into something short, snappy and effective.

Imagine you are in a lift going about your day and suddenly a very powerful potential client comes in. Hellos are exchanged and suddenly you have a high-value captive audience. 

You have 15, perhaps 30 seconds to pitch your business to someone – What do you say?

1 - Be concise and take it from the top

By being brief but detailed, you are demonstrating confidence in what you do as well as a consideration for their time. Start with your name and stay friendly with your shoulders back with good eye contact. Body language says a lot and this this is your very first impression, so make it a good one!

2 – Your business name and reach

After names have been exchanged, the response of the other party will usually prompt what you do next. In most cases they will ask ‘what do you do’, but carrying on immediately after your introduction is also fine if they don’t immediately say anything. 

Start with ‘I work for’ or ‘My business is’ and carry on to briefly describe your reach with ‘we cover’ or ‘I am based in’ to give your organisation geographical context.

3 – What you offer and why you are there

By now you are probably less than 10 seconds into your dialogue. Now that the stage has been set, it's the time to describe what your business actually does and what you offer. Remember to be sincere, confident and enthusiastic as you briefly outline the nature of your business and how it helps people. 

If you already know what the other party does, try to angle it towards their needs without being too forward. Try to stay away from technical details as this runs the risk of going on for too long and instead focus on the benefits and advantages that your clients get.

4 - Rounding it all off

The best way to end your speech is to very briefly touch upon your aims, and why you are at the conference. By highlighting a forward-thinking attitude you are more likely to spark more interest in your audience.

All in all, this explanation should take less than 20 seconds. It may seem like a lot on paper, but by practicing your main points and rehearsing before the event, you should be able to describe your entire business and motivations in a brief and interesting way.

Remember that we regularly host business networking events, so why not sign up and put these tips into practice! Check out our events page now or get in touch to find out more.

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