Market research and other business resources
Data gathered from market research is one of the most powerful tools a business can use.
Awareness of market trends, consumer behaviour and your competitors will enable you to find a niche, and develop a business that fulfils your customers’ needs.
It also allows you to spot trends in months past and take an educated guess into what may come in the future, helping you become more prepared and able to exploit gaps and other opportunities in the market.
Business decisions based on good intelligence can minimise risk and can help you communicate to customers, suppliers and other key stakeholders. It lets you to measure your performance and gives insight into what customers want.
There is an almost inexhaustible amount of research available online and through other mediums, and knowing where to look can be confusing.
That is why we have put together the following resources, workshops and organisations to help you make the most of market research.
Resources in the Centre
To help you narrow down your search for useful market data, the Centre has lots of books, databases and publications to help you research companies, markets and sectors.
You just need to come to the Library in London and gain a Reader Pass.
We offer a programme of free workshops in the Centre from 'Knowing your market' to 'Researching a company'. Please note: these sessions book up very quickly.
View our workshops and events calendar