Creative for life

Are you an ideas person?
Is your business built upon your creativity and skills?
Do you leave the less exciting financial and planning tasks until tomorrow?

The creative industries include 182,100 businesses and contribute over £99 - £129 billion. The UK also has a reputation: it has the largest creative sector in the EU.

It is an unavoidable fact that however fantastic your product or service. A good business becomes great when you have thorough market research and efficient business planning.

Make sure the odds are in their favour by attending this event. Entrepreneur Michael Jacobsen will help you get to grips with issues including how to really target your customers, identifying your USP against competitors, deciding upon a pricing strategy and keeping your admin house in order.

There will be plenty of time for you to ask questions to Michael and of fellow attendees after the main presentation. There will also be the chance to stay for a networking reception.

Michael Jacobsen is an experienced international businessman with a background in the hospitality and entertainments industry. In recent years he led the team with big-hit stage production of Dirty Dancing which toured across Australia and Europe before hitting London’s West End.

Event details

Who should attend? Entrepreneurs, innovators, small business owners and pre-start businesses in the creative industries
Place: British Library Business & IP Centre
Cost: Free
How to Book: View our events calendar and book online