Email marketing for small businesses

Email marketing is a really effective way of engaging with your existing customers. Entice them into buying more of your products and services by taking this practical workshop. Learn the necessary skills needed to send out professional, compelling emails to your contacts, whilst also staying in line with data protection law.

Run by digital expert Thomas Jeffs from Lucidica, it will answer the following questions:

How should you design an effective marketing email?
What are the benefits of email marketing?
What should you expect for a response rate?
What are the risks with email marketing
(e.g. being fined £1,000 per email sent to a consumer whom has already asked to be unsubscribed)?
What are the different ways you can send bulk emails and which is best for small businesses?
Which online marketing tools should you use?

The session includes a hands-on demonstration of the email marketing tool that Lucidica use for its own business.

About Thomas Jeffs and Lucidica

Thomas has over 10 years experience in supporting and consulting to small businesses in the UK. He is one of London’s most sought after small business IT specialists with a wide range of expertise, from setting up websites, managing e-commerce sites to technology products and hardware. He is also the Centre’s expert on e-marketing and search engine optimisation. He co-founded Lucidica in 1999 and now employs 15 staff.

Event details

Who should attend? Small businesses looking to develop their e-marketing campaigns.
Place: British Library Business & IP Centre
Cost: £39 + VAT
How to Book: Book your place online