• Friday

Friday's webinars

For the first time during Global Entrepreneurship Week, the Business & IP Centre will be holding two webinars each day to give you the essential information you need to protect your business and improve profitability. 

Beginner's guide to intellectual property 

11.00am - 12.00pm

Register for your place now

An understanding of intellectual property and its protection is vital for anyone with an idea, whether it’s an invention, a brand name or a song.

This session will introduce the four areas of intellectual property and help you understand which may apply to you and your business:

Marketing masterclass

15.00 - 16.00pm

Register for your place now

This webinar will give you easy to apply marketing strategies to help you generate more sales enquiries and improve your profitability. You’ll leave thinking differently about marketing and you’ll almost certainly have some light bulb moments.

You'll learn: 

• Tried and tested marketing strategies for growing your business.
• The greatest marketing skill you can develop to help you engage and win customers.
• How the most valuable marketing asset you have might be sitting right under your nose.
• How to grow your business continually by focusing your time and efforts in the right place.
• What to do to increase your income and effective tips on how to increase client profitability.
• The must have online marketing skill that all small businesses can’t do without.

Alasdair Inglis, Grow

Alasdair Inglis is a small business marketing expert and the MD of Grow, a company that delivers marketing consultancy and  in-house marketing and sales workshops to small businesses, universities and business programmes.

He has worked with nearly 100 small businesses and social enterprises across a wide range of sectors, helping them grow their businesses through great marketing.

Alasdair runs a monthly Marketing Masterclass at The British Library, and is a regular expert panellist for the Guardian Social Enterprise Network.  He is the resident marketing expert at the British Library and teaches marketing and sales on the Goldman Sachs 10,000 Small Businesses Programme at UCL.

Join us online