Global Entrepreneurship Week 2013 webinars
To celebrate Global Entrepreneurship Week, we can running a series of webinars to give you all the information you need to help protect your business and improve your profitability.
Wherever you are in the world you can learn all of the essentials you need about intellectual property, cash flow management, social media and much more.
Please note that these are online events.
Monday 18 November
15.00pm - 16.00pm
Guide to business information
Are you exploring a business idea and want to know if there is a market for it? Do you want to find out more about a particular competitor, supplier or a potential customer?
This webinar will help you discover the wealth of business information resources that are crucial to your success.
You will learn how to find:
- up-to-the-minute data on company financial performance
- lists of companies to contact
- important questions about the demand for a product or service
- major players in your sector
- trends in the industry
- specialist business news.
Michael Pattinson is a business information specialist in the Business & IP Centre at the British Library. Michael regularly presents at the Centre’s series of business information workshops. Michael is one of the Centre’s accredited business advisors.
Tuesday 19 November
11.00am - 12.00pm
First steps to creating your brand and choosing a business name
Choosing a business name is a big part of the creative and business process. But naming your business (or even just a new collection!) can be tricky. We will be talking about creative ideas to name your business successfully.
In this last webinar series with The Design Trust, we will also be talking about how to use your business name and turn it into your own brand, based on your values and ideal clients. We will share case studies and practical tips to help you on your way to create the perfect brand name for your business.
Patricia van den Akker
Director Patricia van den Akker has over 14 years experience working in the creative sector. She specializes in business advice, coaching and training for creative businesses and social entrepreneurs.
The Design Trust helps designers and crafts people run better businesses by selecting, creating and recommending the best, most practical and inspiring business advice, knowledge, tools, products and services, to create a thriving small design and craft business scene, both financially and culturally – in the UK and internationally.
Wednesday 20 November
Get cash flow confident
Register for the ‘Get Cash Flow Confident Webinar' and we will cover 7 key areas to help you build a profitable business.
1. the key financial reports and what they are used for
2. how to calculate break even and why this is such a useful calculation
3. why cash isn’t the same as profit
4. Keeping track of income & expenses
5. how to get paid faster
6. VAT basics
7. tips on raising finance
All registrations will receive a complimentary finance glossary.
Johnny Martin FCA is an experienced Finance Director who now explains business numbers & jargon to entrepreneurs. He runs a monthly workshop at the Centre. He is a panelist for Imperial Business School, a mentor for the School of Communication Arts and Financial Fitness Coach for Intuit UK makers of QuickBooks accounting software.
15.00 - 16.00pm
Social Media for business
Do you know how to use social media effectively for your business?
The potential to reach new customers through social media has never been greater and is constantly growing. With £5.67 billion attributed to social commerce purchases annually and website visitors being ten times more likely to make a purchase if they are directed from social media, you could be missing out on valuables sales if you aren't harnessing the power of the web.
Covering blogs, Twitter, LinkedIn, Facebook and more, this webinar will teach you the basics about the different types of social media and how to use them effectively for your business.
You'll learn how to choose the most appropriate platforms for you, how to use them properly and engage your customers to increase sales and brand awareness.
Luke is Service Manager for the Business & IP Centre Newcastle having previously spent two years as a Library and Information Officer with Newcastle City Libraries.
He provides intellectual property advice to individuals and businesses as well as running workshops covering IP for beginners, market research, Twitter for business and various aspects of intellectual property protection.
Friday 22 November
11.00am - 12.00pm
Intellectual property for business
An understanding of intellectual property and its protection is vital for anyone with an idea, whether it’s an invention, a brand name or a song.
This session will introduce the four areas of intellectual property and help you understand which may apply to you and your business including patents, trade marks, copyright and registered design.
Maria Lampert is a Business & IP Centre information expert and chairs the UK Patent Library Network. Maria regularly presents the Centre’s series of intellectual property workshops. She is an accredited business adviser at the Centre. She has worked with a diverse range of business ideas from all sectors, especially helping those who are at a start-up level.