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Inspiring Entrepreneurs: Internet Icons


Tuesday 25 February, 18.15 - 21.00, £10 (£7.50 concs)

British Library Conference Centre




L-R Nick Robertson OBE, ASOS, Kathryn Parsons, Decoded and Nick Jenkins, 

The UK Internet scene has never been so exciting. Web 2.0 has opened the floodgates for new social networking sites, wikis, blogs and an array of new, user-generated online ventures. Online businesses are bigger than ever with entrepreneurs and investors eager to spot the next big opportunity.

Shopping via online and mobile channels is becoming the norm and, according to eMarketer, over 90% of internet users were digital shoppers in 2013. Retail sales via ecommerce sites are thought to have reached £45.5 billion in 2013.

Internet Icons brings together a panel of some of the most successful internet and tech entrepreneurs, all with an amazing insight into what makes the difference between a one-hit wonder and a real online success.

If you are a business owner with ambitions to take advantage of the internet boom, come along and take this opportunity to quiz our web wizards and find out how they have created some of the best known online brands and conquered global markets.

There will also be a live webcast of this event.

You can follow all the action and tweet your questions on #BLIcons

This panel discussion will be followed by a drinks reception, where you will be able to network with like-minded entrepreneurs and other business owners

Moderated by Matthew Rock, editor-in-chief of DueDil and co-founder of Real Business

Speakers are:

Nick Robertson OBE, co-founder and CEO of ASOS

Nick started his career in 1987 with the advertising agency Young and Rubicam and in 1991 moved to Carat, the UK’s largest media planning and buying agency.  In 1995 he co-founded Entertainment Marketing, a small marketing services business and in 2000 he co- founded, a pure play online fashion and beauty retailer.

ASOS has been credited for pioneering on line fashion in the UK and now increasingly on the International stage.  ASOS ships to 237 countries and has websites in the USA, France, Germany, Spain, Italy, China, Russia, Australia as well as the UK. During 2012 ASOS opened its first international office in Sydney (Australia) with further offices in New York (USA), Lille (France), Berlin (Germany) and Shanghai (China) during 2013.

In late 2011, Nick was awarded an OBE for his achievements in the world of fashion retailing.

Kathryn Parsons, founder and CEO of Decoded


Kathryn Parsons founded Decoded in January 2011, teaching Code in a Day and pioneering a global zeitgeist around code education.

Recently nominated as one of the top 5 most innovative companies in the UK, Decoded launched Data in a Day in 2013, demystifying big data for business and Code Ed, empowering teachers in the classroom.

Decoded is based in London and New York and have popped up in South Africa, Shanghai, Singapore, Chicago and beyond.


Nick Jenkins, founder of

Nick Jenkins read Russian at University before spending eight years in Russia trading sugar for Glencore. In 1998 he returned the UK and studied for an MBA while developing a number of business ideas. In 1999 he started, the personalised greeting card retailer. The business took five years and four rounds of fundraising before it made a profit but four years later it had over four million customers and had become a household name. The business was sold to Photobox for £120million in July 2011.



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Business & IP Centre
The British Library
96 Euston Road
London NW1 2DB
Tel: +44 (0)20 7412 7901
Email: Reference Team

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