Open Evening: Ready-made business

Atul Pathak is one of the UK’s most successful franchise entrepreneurs and now operates twenty McDonald’s restaurants through his company, Appt Corporation. He employs over 1,500 staff and believes that they, along with his customers, are the bedrock of his business.

During this special one-off evening event Atul will share how he has been able to grow his business, from establishing his first McDonald’s restaurant in 2003, to operating a twenty-strong and growing McDonald’s restaurant group across North and North West London; all through McDonald’s franchising model. Using his own experiences, Atul will cover the key aspects that every budding franchisee should consider when buying into any franchise business.

The event will also be a useful refresher for established franchisees.

Key areas to be discussed include:

The ingredients of a solid business plan
Why a good business plan is essential for securing funding
Measuring performance and planning your future growth
Performance expectations of the franchisor
Running a socially responsible franchise business
The importance of customer research and understanding your market
Franchisor supported marketing
Building a team that believes in your ethos, enabling you to expand your franchise business

There will also be time for you to put your own questions to Atul as well as an informal networking reception afterwards.

Franchising is a huge industry, as shown in the 2012 NatWest/bfa Franchise Survey:
Industry annual turnover: £13.4 billion
Number of franchisor brands operating in the UK: 929
Number of franchisee outlets: 40,100
Number of people employed in franchising: 594,000
Percentage of units profitable (including new businesses): 91%

Event details

Who should attend? Anyone preparing to or already running a franchise business
Place: British Library Business & IP Centre
Cost: Free
How to Book: View our events calendar and book online