Get onto the supermarket shelves

85% of shoppers are influenced by price, packaging and shelf displays.

Before you approach a supermarket, it is crucial that your branding, packaging and strategy need to be finished as well your actual product because the supermarket will not do it for you.

Learn how to position and package your product for success on the supermarket shelves, This free interactive open evening will help you:

Identify your niche
Define your difference compared to competitors
Test your market
Size your pack perfectly
Work out your margin
Get independent listings
Drive dynamic distribution
Find the right manufacturer
Find and pitch to investors
Be seen in the right places
Get people talking about you
Build an economical business model

Spend the evening learning all the trade secrets of what the supermarket buyers look for in a new product from our high profile experts.

Speakers:

Charlotte Knight

Charlotte founder of G’NOSH, who has her products listed in Waitrose, Co-operative, Ocado and WholeFoods, Budgens and and leading independent retail establishments, will share her experiences on how to become a brand leader.

Tessa Stuart

Tessa of Packed Branding, who has researched products and packaging in the supermarket aisles for Innocent drinks, G’NOSH, MOMA!, will be giving top tips on stand out from the competition.

Our resources:

Don't forget that the Centre is a source of information and inspiration for new businesses. It helps you to pinpoint customers, track competitors and identify market opportunities. Anyone can access market research, company and patent specification databases freely at the Centre with a Reader Pass. Find out more here: http://www.bl.uk/bipc/dbandpubs/busres/index.html

Event details

Who should attend? Business owners and entrepreneurs in the food and drink industry.
Place: British Library Business & IP Centre
Cost: Free
How to Book: Book your place online now