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Who cares? Advocating collection care

Preservation Advisory Centre/ ARA Workshop

Thursday 8 November 2012

British Library Centre for Conservation, London
Location Details
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"I know what we need to do, but nobody’s listening to me"
"Our budget is being cut – how do I show the value of what we do?”
"I can’t do it all on my own – how do I raise awareness of collection care and get more people involved?"

If any of this sounds familiar or if you’re having difficulty getting your message across, this is the workshop for you. Advocacy is all about communication. You need to be clear about what you want to achieve, your message, and who you want to hear it.

This workshop explores how to build a persuasive, relevant and interesting case for collection care. It uses examples and experience from libraries and archives, discusses strategies for effective communication, and provides tips on monitoring and evaluating success.

To focus the mind, we ask that you come to the workshop with a single sentence describing what you want to achieve within two years. This will be used in practical sessions throughout the day as you develop your advocacy plan.


10.15 Registration
10.25 Setting the scene - Caroline Peach
• Welcome and group introductions
• What is advocacy, why does it matter, and what (if anything) is special about collection care?
10.40 The highs and lows of advocating collection care – three experiences
• Heather Stanley – PRONI
• Lizzie Neville - PZ Conservation
• Lara Artemis – Parliamentary Archives
12.00 What do you want to achieve? Getting your communication fit for purpose - Marie Owens
• Message, facts, tone, timing, vehicle – the communication checklist
13.00 Lunch
13.45 Communication: Hatching a plan
• Identifying who you need to influence
• Recognising barriers to communication
• What can go wrong and how to adapt
14.30 How do you know your message is getting through? Ideas for evaluating success – Susan Adams
15.00 Break
15.15 The advocacy checklist and looking back on the case studies – Marie Owens and Caroline Peach
16.00 Discussion and questions
16.15 End

Registration form

Please copy the form below into an email, complete it and send it to

Alternatively, print out, complete and return the form by post to the address at the bottom of this page.

I would like to book a place on the Preservation Advisory Centre training day ‘Who cares? Advocating collection care’ on
8 November 2012.

Workshop fee (including refreshments and lunch):
£100.00 + VAT = £120.00

Fee for ARA members £60 + VAT = £72.00



Address for invoice:


Do you have any special requirements? (Special diet/mobility etc):

ARA member: yes / no

ARA membership number:

I agree to the terms and conditions: yes / no

Terms and conditions

You will be invoiced for the full amount on receipt of the registration form. Invoices must be paid within 30 days of the date of the invoice. All payments must be made in UK pounds sterling, without deduction of bank charges. Payment can be made by cheque, credit/debit card or by bank transfer. Cancellations will not be refunded. A substitute delegate is acceptable if notified to the Preservation Advisory Centre. This registration form constitutes a legally binding contract. In the unlikely event of the training day being cancelled the organisers will make a full refund of the training day fee received but disclaim any further liability.

Please send this booking form to:

Preservation Advisory Centre
The British Library
96 Euston Road

Tel: +44 (0)20 7412 7612
Fax: +44 (0)20 7412 7796

Data Protection Act

The information you have supplied on this form will be held on a computer file for administrative purposes only, and will not be passed on to third parties. In accordance with the Data Protection Act you are entitled to see a copy of your record.