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Who cares? Advocating collection care

Preservation Advisory Centre/ ARA Workshop

Thursday 8 November 2012

British Library Centre for Conservation, London
Location Details
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"I know what we need to do, but nobody’s listening to me"
"Our budget is being cut – how do I show the value of what we do?”
"I can’t do it all on my own – how do I raise awareness of collection care and get more people involved?"

If any of this sounds familiar or if you’re having difficulty getting your message across, this is the workshop for you. Advocacy is all about communication. You need to be clear about what you want to achieve, your message, and who you want to hear it.

This workshop explores how to build a persuasive, relevant and interesting case for collection care. It uses examples and experience from libraries and archives, discusses strategies for effective communication, and provides tips on monitoring and evaluating success.

To focus the mind, we ask that you come to the workshop with a single sentence describing what you want to achieve within two years. This will be used in practical sessions throughout the day as you develop your advocacy plan.

Programme

10.15 Registration
10.25 Setting the scene - Caroline Peach
• Welcome and group introductions
• What is advocacy, why does it matter, and what (if anything) is special about collection care?
10.40 The highs and lows of advocating collection care – three experiences
• Heather Stanley – PRONI
• Lizzie Neville - PZ Conservation
• Lara Artemis – Parliamentary Archives
12.00 What do you want to achieve? Getting your communication fit for purpose - Marie Owens
• Message, facts, tone, timing, vehicle – the communication checklist
13.00 Lunch
13.45 Communication: Hatching a plan
• Identifying who you need to influence
• Recognising barriers to communication
• What can go wrong and how to adapt
14.30 How do you know your message is getting through? Ideas for evaluating success – Susan Adams
15.00 Break
15.15 The advocacy checklist and looking back on the case studies – Marie Owens and Caroline Peach
16.00 Discussion and questions
16.15 End