Who cares? Advocating collection care
Preservation Advisory Centre/ ARA Workshop
Thursday 8 November 2012
Centre for Conservation, London
"I know what we need to do, but nobodys listening to me"
"Our budget is being cut how do I show the value of what we do?
"I cant do it all on my own how do I raise awareness of collection care and get more people involved?"
If any of this sounds familiar or if youre having difficulty getting your message across, this is the workshop for you. Advocacy is all about communication. You need to be clear about what you want to achieve, your message, and who you want to hear it.
This workshop explores how to build a persuasive, relevant and interesting case for collection care. It uses examples and experience from libraries and archives, discusses strategies for effective communication, and provides tips on monitoring and evaluating success.
To focus the mind, we ask that you come to the workshop with a single sentence describing what you want to achieve within two years. This will be used in practical sessions throughout the day as you develop your advocacy plan.
|10.25||Setting the scene - Caroline Peach
Welcome and group introductions
What is advocacy, why does it matter, and what (if anything) is special about collection care?
|10.40|| The highs and lows of advocating collection care three experiences
Heather Stanley PRONI
Lizzie Neville - PZ Conservation
Lara Artemis Parliamentary Archives
|12.00|| What do you want to achieve? Getting your communication fit for purpose - Marie Owens
Message, facts, tone, timing, vehicle the communication checklist
|13.45|| Communication: Hatching a plan
Identifying who you need to influence
Recognising barriers to communication
What can go wrong and how to adapt
|14.30||How do you know your message is getting through? Ideas for evaluating success Susan Adams|
|15.15||The advocacy checklist and looking back on the case studies Marie Owens and Caroline Peach|
|16.00||Discussion and questions|