Dana Elemara, Arganic

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If I hadn't have gone to the intellectual property course I wouldn't have even thought about trademarking my business name

Key points

  • Award winning entrepreneur, Dana Elemera, talks about how she cornered the market by supplying Argan oil, a nutritive anti-oxidant, to food and cosmetics businesses. In 2012, Dana founded Arganic. 
  • She attended our Intellectual Property workshop and researched her business plan, funding and competition applications at the Centre. 
  • She has since won the Shell LiveWIRE Grand Ideas Award and successfully stopped other businesses from stealing her brand.

Award winning entrepreneur, Dana Elemera, talks about how the Business & IP Centre helped her business

See also