Austrian poster advertising the '8th war bonds'


The eighth Austrian war bond, or loan, from May 1918, was also the last. A ninth war bond was planned for the autumn of 1918, but was not issued in view of the impending defeat. In addition to short films that were shown in theatres, posters like this were the most important way to advertise these bonds.

As on many other propaganda posters, the enemy is symbolised by a dragon-like creature. It’s meant to be amusing, not to induce pity. The eighth war bond is the final arrow, the one that will make the dragon harmless and lead to victory. In addition, the red ‘8’ has already wound itself threateningly around the neck of the enemy.

It was designed by Julius Klinger, probably the most internationally respected poster artist in Austria at the time. He had been an artist in Berlin for many years and was responsible for many successful advertising campaigns. At the beginning of the war he moved from Berlin back to Vienna.

Full title:
8th war bonds - call for signing the 8th war bonds
May, 1918
K.u.K. Hofl. J. Weiner
Poster / Illustration
Julius Klinger
Held by:
Öesterreichische Nationalbibliothek