‘Bovril gives strength to win’ from 'Fighting Australasia: a souvenir record of the imperishable story of the Australasian Forces in the Great War'

Advertisement , Illustration

What is it? This is an advert for Bovril, the meat extract used to make gravy and drunk as a warming and strengthening beverage at the time of the First World War. The advert appeals to soldiers ...

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Advert for Bovril