What is it?This advert for cigarettes uses a combined cavalry and infantry charge as the core of its visual element. Cigarettes were smoked, indeed highly desired, by soldiers throughout the war, hence the details on the advert as to where soldiers fighting abroad could source ‘The Greys’ cigarette. The advert also associates itself with soldiers’ heroism using a charge of the ‘Greys’ cavalry to underpin their advert and brand.
Where was it published?Printed in Fighting Australasia, the advert is one of many that found its way into this and other similar publications. Published in London in 1917, Fighting Australasia sought to act as a souvenir record about the contribution of the Australia and New Zealand Army Corps (ANZAC) to the conflict. The book is glossily produced and illustrated with many photographs of ANZAC soldiers.
- Article by:
- Matthew Shaw
- The war machine
Millions of animals were relied upon by all sides in World War One. Curator Dr Matthew Shaw discusses the role of animals in transport, logistics, cavalry and communications, and considers their psychological function for troops and as propaganda.
- Article by:
- David Clampin
Advertising and marketing historian David Clampin reveals how key propaganda messages were incorporated into commercial advertising for the Home Front and the battlefield, transforming consumer’s relationships with everyday goods.