Advert for Greys Cigarettes

Advertisement/Illustration

Description

English

What is it?

This advert for cigarettes uses a combined cavalry and infantry charge as the core of its visual element. Cigarettes were smoked, indeed highly desired, by soldiers throughout the war, hence the details on the advert as to where soldiers fighting abroad could source ‘The Greys’ cigarette. The advert also associates itself with soldiers’ heroism using a charge of the ‘Greys’ cavalry to underpin their advert and brand.

Where was it published?

Printed in Fighting Australasia, the advert is one of many that found its way into this and other similar publications. Published in London in 1917, Fighting Australasia sought to act as a souvenir record about the contribution of the Australia and New Zealand Army Corps (ANZAC) to the conflict. The book is glossily produced and illustrated with many photographs of ANZAC soldiers.

Full title
Advert for Greys Cigarettes, taken from Fighting Australasia
Published
1917
Created
1917
Format
Advertisement / Illustration
Held by
British Library
Copyright: © 
© Greys Cigarettes / Fighting Australasia
Shelfmark
J_9081_h_9

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