The advertisement shown here is for a men’s breeches-maker situated close to Grosvenor Square in London. It was clearly aimed at customers of status and wealth: note the appeal to customers with interests in ‘travelling, hunting, shooting, etc’.
Men’s clothes changed considerably across the 18th century. In the early 1700s formal attire for a man consisted of a full-length coat with a waistcoat of equal length, a shirt with frills, breeches to the knee, silk stockings and leather shoes with stacked heels. Full-bottom wigs (often with a centre parting) were worn, topped off by the ubiquitous tricorn hat, which retained its popularity throughout the century. Later in the century men’s fashions became more relaxed. Three-piece suits were more closely tailored, with waistcoats much shorter and coats tight-fitting with swept back skirts. Wigs became increasingly shorter and were tied back with black ribbon. By 1800 they were beginning to be dispensed with altogether.
- Full title:
- Collectanea: or, A collection of advertisements and paragraphs from the newspapers, relating to various subjects : [Trades, professions, medical cures].
- 1775 , London
- Advertisement / Ephemera / Illustration / Image
- Daniel Lysons
- Held by:
- British Library
- Usage terms:
- Public Domain
- Article by:
- Matthew White
- The middle classes
With increasing variety in clothes, food and household items, shopping became an important cultural activity in the 18th century. Dr Matthew White describes buying and selling during the period, and explains the connection between many luxury goods and slave plantations in South America and the Caribbean.