Advertisement for Scott's emulsion

Advertisement/Ephemera/Illustration/Image

Description

English

Still produced today. Scott’s Emulsion is a proprietary adulteration of cod liver oil. Cod liver oil has long been believed to have a tonic effect on the human circulatory and respiratory systems, and at the time was considered particularly useful in treating cases of consumption (tuberculosis) – though not perhaps to the miraculous extent that this advertisement seems to claim.

The manufacturers of the emulsion, Scott & Browne Ltd. had factories in Canada, England, Spain, Portugal, Italy and France at the time this advertisement was produced. The emulsion was sold all across America, Europe and Asia. Part of the success of Scott’s Emulsion was that it used glycerine to sweeten the powerfully bitter taste of pure cod liver oil. The other obvious contributing factor to the company’s success was colourful and melodramatic advertisements such as this one.

Full title
Oh! Doctor, must my darling die? "There's very little hope, but try Scott's emulsion."
Published
1889 , London
Format
Advertisement / Ephemera / Illustration / Image
Held by
British Library
Usage Terms
Free from known copyright restrictions
Shelfmark
Evan. 7461

Related articles

Representations of drugs in 19th-century literature

Article by
Sharon Ruston
Themes: 
Romanticism, Fin de siècle, Technology and science

Opium was widely available in the 19th century, sold by barbers, tobacconists and stationers. Writers including Samuel Taylor Coleridge, Elizabeth Barrett Browning and Charles Dickens all used the drug, for pleasure or as medicine. Professor Sharon Ruston explores how drugs provided both inspiration and subject matter for the literature of the period.

Related collection items