Money from the sale of this stamp was used for charitable causes. In this case, Empress Zita was collecting for her ‘children’s day’. It shows a picture of four-year-old Crown Prince Franz Josef Otto (1912-2011), later Otto of Habsburg.
This is an example of the small texts and graphics used to raise funds from the civilian population. Relief efforts and charities were funded by donations collected through the sale of badges, postcards and small adhesive stamps such as this one.