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New electronic resources

Newly acquired electronic resources available to readers using the London Reading Rooms.

Owing to licensing restrictions, these resources can only be accessed from British Library workstations within our Reading Rooms and Business & IP Centre.

Except where indicated, titles are available in all the Library's London Reading Rooms.

American Consumer Culture: market research & American business 1935-1965

This resource provides a unique insight into the consumer boom of the mid-20th century. It contains the complete research proposals and studies produced by Ernest Dichter and the Institute for Motivational Research and includes thousands of fully searchable market research reports, business biographies and a visual gallery of hundreds of adverts from the era. The main focus is on American and international brands and markets but the resource also contains some reports of specific interest to researchers looking at the mid-century development of consumer culture in the UK on topics ranging from the youth market for cigarettes to foundation garments.