Our practical, hands-on Google Analytics training will help you get the most out of your web analytics data and start turning your website hits into qualified new customers
Our practical, hands-on Google Analytics training will help you get the most out of your web analytics data and start turning your website hits into qualified new customers. Using data from a live Analytics account we will teach you the practical skills needed to monitor and learn from your digital marketing and online presence. We aim to send you away with the essential skills needed to develop digital insight and make real business decisions.
During this condensed 90 minute course, we will dive into some fundamentals of web analytics, get familiar with the Google analytics interface, and learn how to extract and read key reports. At the end of this event, you’ll have gained a solid understanding on how to continue using Analytics and gain vital insights to grow the business.
Suitable for new to intermediate levels as we cover all the principles of digital metrics, goals, objectives and KPI’s and how you can dramatically increase your marketing through effective measurement and monitoring.
What will you learn?
• An Introduction to Analytics
• Setting up and using Google Analytics
• Assessing usability of your website
• Web-page level performance
• Analyze keywords for SEO and traffic sources
• Setting digital marketing metrics and goals
• Extracting and automating detailed reports
Who is your trainer?
Gori Yahaya is the founder of UpSkill Digital, a hands-on training agency that has helped and empowered thousands of SMEs and business owners to understand best practices and grow their business through online tools. He has trained and consulted hundreds of business owners, C level executives, and corporate marketing teams on how to effectively use online tools to drive results for their businesses.