Everyone seems to talking about social media these days, but how can Twitter, Facebook, LinkedIn, YouTube and blogging actually help your business?
The potential to reach new customers through social media has never been greater and is constantly growing.With £5.67 billion attributed to online purchases annually and website visitors being ten times more likely to make a purchase if they are directed from social media, you could be missing out on valuable promotion and sales.
Neil Infield will cover some of the key social media platforms, with tips on how to use them effectively to engage your customers to increase sales and brand awareness.You will be shown how to develop a social media strategy and see a variety of free software tools to help you along the way.
Neil Infield is the Manager of the British Library Business & IP Centre Reference Team. He has worked with a wide range of business ideas from all sectors, especially helping those who are starting up.Over the past six years, Neil’s blog In through the outfield has received more than 150,000 visitors. Through 500 posts he has covered topics from entrepreneurship and innovation to business and information management.
What our users say:
“Brilliant overview of the benefits and best practices for social media for small business.” Marcella Collins
“Great practical advice and ideas.” Polly Taylor
The Open Innovation Project
The British Library is a partner in ‘The Open Innovation Project’. This project delivers a range of activities across North West Europe and is funded by the Interreg IVB NEW funding stream. We plan to run an increasing number of events in the Business & IP Centre with an open innovation theme. If you are interested in finding out more about open innovation, these websites are worth looking at:
- Open Innovation Project Website: contains details on project activities as well as useful links.
- 15inno: a resource centre on open innovation with articles and links.
- InnoCentive: a platform for posting and finding open innovation challenges.
Please be aware there is a 10 minute cut off time for any late attendees in order to ensure that the workshop is not disrupted for other attendees.
Increase your chances of business success.
The British Library Business & IP Centre supports people to start, protect and grow their businesses. Come and access our free market research and intellectual property databases and take part in our regular programme of workshops and events.