Run Your Campaign

The third step of the Campaign! Make an Impact model is to run your own campaign.

We all have the power to change the world. Every day, millions of people, both locally and globally, are making an impact through active campaigning. Now it’s your turn!

The student handbook will inspire you to run a campaign of your own and will guide you through the process. It will help you to: identify an issue you’re passionate about, set a campaign goal, carry out research, recruit allies, plan your campaign and more! This is your chance to make an impact!

Download the Student Handbook

Download the Student Handbook to help you complete the following 'Steps to Success'.

Step 1: Identify Your Issue
Think about one of the communities that you are part of. How could that community be changed for the better?
Step 2: Set your Goal
You’ve decided on the problem or issue you want to address. Now you need a clear vision of the change you want to make.
Step 3: Become an Expert
Knowledge is crucial to running a successful campaign. Detailed information – facts, figures and case studies – will help you make a case for change.
Step 4: Create a Resource Pool
For your campaign to be a success, you’ll need support and resources. Think about people that could help you. Campaigns often recruit advocates and allies to help promote their cause.
Step 5: Know your Opponents
Who is against you? What reasons do they have for opposing you? What arguments do you think they might use? What arguments can you use against them?
Step 6: Plan for Success
When planning for success, you will need to think about what needs to be done, who should do it, and when it needs to be done by.
Step 7: Campaign Tactics and Getting Your Message Across
There are lots of ways to get your message across. Sometimes it’s the most creative ideas that will get your message over best and make more impact.