This page contains examples of creative campaigns run by previous Campaign! Make an Impact project partners.
1. Starting with history
Cape Cornwall School
|School||Cape Cornwall School|
|Museum Partner||Geevor Tin Mine Museum|
|Subject Studied||Viva Geevor campaign from 1986|
|Campaigns||Free parking in town carparks over Christmas period|
|Creative Medium||Badges, banners, petition to local councillors|
For our campaign study we decided to use the Tin Miners’ Support Group campaign of 1986 that was organised to save Cornish tin mining. The children of Cape Cornwall Secondary School who took part volunteered their time and gave up two weekends in order to take part in the project.
The school visited Geevor where they had the opportunity to visit the museums and meet with two former miners involved in the original campaign. Ian Davey worked for 16 years at Geevor and has written several books about his experiences. He explained what daily life working underground was like and how the men felt about their jobs and the prospects of losing them.
Former miner Mick McArdle, who was Geevor’s Transport and General Workers Union Branch Secretary in 1986, spoke to the group about the campaign’s organisation and offered advice for the group’s own campaign.
The group chose their campaign topic whilst onsite at Geevor and began to formulate a campaign strategy. The decided to campaign for free parking in the town’s car parks over the Christmas period. This seemingly simple campaign turned out to be a highly emotive issue.
The school’s second visit to Geevor provided space and materials for the children to produced badges, banners and to plan their own campaign. Taking the advice of Mr McArdle, the children contacted local politicians, members of the council, the press and local businesses in order to drum up support. They also took to the town centre in order to collect signatures for a petition. Over one thousand signatures were collected and the campaign did receive the support of the local Chambers of Commerce, a letter of support from our local MP and extensive coverage in the local newspaper.
The children took their signatures to the Council Offices and had a meeting for two hours with officials to state their case. Although they were not successful in gaining the outcome they wanted the students said that they felt empowered by the experience.
Learning Development Officer
Geevor Tin Mine
Museum of London
|School||Various from Surrey, Hackney and Tower Hamlets|
|Museum Partner||Museum of London|
|Campaigns||Improving the lives of young people in London|
|Creative Medium||Films, speeches, panel debate|
The Museum of London recently undertook a project, entitled the Make London Yours! Campaign. It was designed to get young people thinking about how they could have an impact on their communities and be empowered to shape the city they live in. Over the course of six weeks, staff from the Museum delivered three workshops to three Year 9 groups at schools in Surrey, Hackney and Bethnal Green. Images and ephemera from the Museum’s Suffragette collection were used to inspire ingenuity and creativity in making their voices heard. Students from each school created their own campaigns on the issue of improving the lives of young people in London. On November 13th The Great Election event was held at the Museum where the three parties showcased their campaign films, delivered keynote speeches and took part in a Question Time style panel debate. The audience of over 100 was made up of the students’ families, teachers and friends who pitched questions to the students via roving mics. The three parties competed against each other to win the votes of a panel of judges made up of David Cohen, Chief Feature Writer at the Evening Standard, David Neita, Poet and People’s Lawyer, David Clark, Detective Superintendant of the City of London Police and Aisha Khan from the Museum’ Youth Panel. The level of discussion and thought sustained by the students was highly impressive. This was particularly apparent in the panel debate where parents were asking students questions like ‘how best can parents help their children not to get involved in gangs?’. Both student and adult feedback was enormously positive, all participants enjoyed doing the project and comments from students such as, ‘it was so exciting! I would love to do it again’ and ‘it really motivated me’ has inspired the Museum to run the project on a yearly basis (funding permitted).
Programme Manager (secondary schools)
Museum of London
Farlingaye School, Suffolk
|School||Farlingaye School, Suffolk|
|Level||Gifted and Talented year|
|Museum Partner||Colchester Museums|
|Subject Studied||Abolition of the Slave Trade|
Gifted and talented young people studied the abolition of the slave trade. They were particularly inspired by Thomas Clarkson who was local to the area. They were concerned by the speed of traffic on a road near school. They decided to make a documentary for the local radio station and contacted the local police to discuss the problem. Police worked with the young people, letting them use their speed cameras to check the speed of the cars. A local councillor heard the broadcast and contacted the young people. A follow up programme was made, which included interviewing the councillor. The councillor has offered the young people traffic calming measures, including a traffic island and slow down sign. The young people are now working on the design with the local council.
"It's really important to make your voice heard if you feel passionate about something ... you have to go out there and make a difference"
"Thomas Clarkson campaigned for years and years - it takes time"
"I find it easier to take what I have learnt and use it in real life"
"I couldn't campaign as well before and I now have the skills to make a difference if I want to"
Astley High School, Northumberland
|School||Astley High School, Northumberland|
|Museum Partner||Woodhorn Museum|
|Subject Studied||Miners Strike|
|Campaigns||Local transport and amenities, fairness of Education, Maintenance Allowance grants, bullying and anti-social behaviour|
|Creative Medium||Posters, screen saver, Facebook, advocacy|
A group of 24 students from years 9 to 13 looked at the 1980s miners’ strike through the collections at Woodhorn Museum.The group was concerned about a range of issues and split into smaller groups of pupils and under the campaign name of Youth Intelligence (Y.I.), campaigned on the following issues;
- Local transport and amenities
- Fairness of Education Maintenance Allowance grants
- Bullying and anti-social behaviour
All the topics fed into the larger Y.I campaign which culminated in a shared exhibition at Woodhorn Museum. They had a Facebook page with over 180 members and they have designed a screensaver which is used over the entire school. They have developed posters and questionnaires to generate feedback from the school. They have written to government and interviewed local MP, Ronnie Campbell. As part of the Campaign! Make an Impact project Y.I also have 4 members on a local youth council and the local council was so impressed with their work that they were awarded £1000 to help them continue their campaign.
St Matthew’s Academy, London
|School||St Matthew’s Academy, London|
|Level||Key Stage 3|
|Museum Partner||Florence Nightingale Museum|
|Subject Studied||Florence Nightingale|
|Campaigns||Right to vote at 16|
|Creative Medium||T-shirts, posters, advocacy|
Participants were encouraged to use the museum collection and exhibition to compare a modern campaign to campaigns led by Florence Nightingale on the subject of public health reform. Participants were actively encouraged to:
- Understand the concept of freedom of speech and diversity of views, and the role of the media in informing and influencing public opinion and holding those in power to account
- Understand the actions that individuals, groups and organisations can take to influence decisions affecting communities and the environment
- Investigate the skills and techniques used in an effective campaign.
Participants were then split into groups to discuss the issues that are important to them in order to decide on a campaign project for their school.
Working in school students worked on their campaigns, poster and t-shirts.
They visited the museum to present their campaigns. The young people wrote to members of parliament and walked to parliament to hand in their campaigns. There have been many benefits:
- Young people involved have now formed a youth forum that meet every 3 months at the museum to help the museum develop ideas for young people
- Bookings made by new schools for our citizenship sessions at the museum
- Teachers’ forum set up with teachers from St Matthew’s Academy to help the museum with new ideas and trialling sessions
- Students are working with St Thomas’s hospital about campaigns around cancer
Immanuel College, Bradford
|School||Immanuel College, Bradford|
|Museum Partner||Thackray Medical Museum|
|Subject Studied||Public Health Campaigns|
|Campaigns||School food, bullying, child abuse, litter, after school club|
|Creative Outcome||Campaign against litter|
Campaign against litter (personal story)
Year 9 students from Immanuel College, visited the Thackray Medical Museum to explore 19th century public health campaigns. Having investigated the skills used by the original campaigners, students split into teams and developed audio campaigns about issues they felt were important to them: school food, bullying, child abuse, litter, and the need for an after-school club. Many campaigns included the students’ own experiences. The campaigns are now being run through the school council and involve all the students in the school.
“Students gained in confidence, developed a sense of achievement and realised that they can change things.”
Sarah Sutcliffe, Teacher at Immanuel College Bradford.
Skinners’ Company’s School for Girls, Hackney
|School||Skinners’ Company’s School for Girls, Hackney|
|Museum Partner||British Library|
|Campaigns||Against Knife Crimes|
|Creative Outcome||Campaign against knife crime|
Young people visited the British Library to look at the unique Suffragette collection. They learnt film making skills from film maker Dan Saul. They focused their campaign on knife crime, creating a film that would tell young people how to keep themselves safe. They interviewed key community members, and included tips about how to avoid knife crime. The film is available to show at other schools.
“We feel free doing this project – we get to give our opinions and work together.”
Maybury Primary School, Hull
|School||Maybury Primary School, Hull|
|Level||Key Stage 2|
|Museum Partner||Hull Museums|
|Subject Studied||Local History: The Triple Trawler Disaster|
|Campaigns||Knife Crime, Animal Rights, Smoking, Speeding|
|Creative Medium||Film and Exhibition|
|Creative Outcome||Campaign against smoking|
Children from Maybury Primary School, Hull investigated the 1968 Triple Trawler Disaster which profoundly affected the city. The subsequent campaign for better safety at sea, led by the Trawler men’s wives, became the inspiration for the young people in the development of their own campaigns. They learnt campaigning skills and developed a range of campaigns about issues they felt strongly about. They created a campaign exhibition with short films in Hull Maritime Museum.
|Museum Partner||Harewood House|
|Subject Studied||Abolition of the slave trade|
|Campaigns||Sports Facilities, Human rights|
|Creative Medium||Graphic novel|
Students studied the abolition of the slave trade visiting both Harewood House and Hull Museums. They took part in the recreation of the debates around the slave trade. They worked with film maker Peter Kershaw and developed a graphic novel that reflected the history of Harewood House. The second part of the novel showed their own campaigns for new sports facilities.
Bishop’s Hatfield Girl’s School, Hertfordshire
|School||Bishop’s Hatfield Girl’s School, Hertfordshire|
|Museum Partner||A visit to the National Archives|
|Subject Studied||World War One Conscientious Objectors|
|Campaigns||Prisoners of conscience|
|Creative Medium||Media Presentations, T-shirts, school exhibition|
Students looked at conscientious objectors from the First World War, exploring why people chose to abstain from fighting. They then ran their own campaigns around modern day prisoners of conscience. They raised money for campaign resources through a sponsored run and selling cakes.
It was excellent – a really enjoyable and interesting project. Bringing two subjects together to deliver in this way brought both the History and the Citizenship elements to life for the students. Some of the presentations they produced showed a deep level of understanding and were often very moving. The cross-curricular element was manageable and realistic.
2. Starting with Citizenship
Endeavour High School, Hull
|School||Endeavour High School, Hull|
|Level||Years 9 -12|
|Museum Partner||Hull Museum Education|
|Subject Studied||Abolition of the Slave Trade|
|Campaigns||Racism and Social Cohesion|
|Creative Medium||An exhibition with films. Bus Poster campaign|
|Creative Outcome||We are Hull Video|
A mixed group of students from Endeavour High School, most with English as an Additional Language, worked with Hull Museums Education. Students looked at diversity in their own lives and created films that reflect young people living in Hull today. Racism was explored through the abolition of the slave trade, using the museum’s collections and related exhibitions. They looked at how campaigns use visual, verbal and written communication and created an exhibition campaign “What’s Your Story” about diversity and social cohesion using film and a series of large scale photographic portraits. Opened by Sir Keith Ajegbo, Government Advisor for Citizenship, the project was a joint-winner in the cultural places category at the Yorkshire and Humberside Local Government Awards and shows how projects can fit with Local Government Agreement Agendas.
Campaign! Make an Impact! had a very positive effect on the school and the young people involved. It gave pupils a medium (film) to voice their stories in a powerful and explicit way. The impact of their films on the school, and the community around us, has led to a greater understanding of young people and their lives.
Chris Straker, Head Teacher, Endeavour High School
To see campaign films visit We are Hull
3. History and Citizenship combined
|Level||Extended Schools – years 8-12|
|Museum Partner||British Library, Holocaust Survivors Friendship Association|
|Subject Studied||The Holocaust|
|Campaigns||Equality for all, against war|
|Creative Medium||Posters, audio work|
|Creative Outcome||Poem about changing the world|
Children from Bradford Academy worked with the British Library and the Holocaust Survivors Friendship Association and focused on the Holocaust. Instead of focusing immediately on campaigning they looked at the citizenship issues in history, before talking about contemporary citizenship issues. They discussed injustice today and how to change things through campaigning. They learnt campaign techniques and developed a campaign around equality and against war. They produced artwork posters and a school-based exhibition. The slogan they developed, “I’ve got the power to be a hero”, encapsulates the idea that everyone can change things and you shouldn’t stand by and allow other people’s rights to be eroded.