Every day we are bombarded by persuasive language. Persuasive words are everywhere, pushing us to act in particular ways, to believe or reject ideas, or to buy beautiful things.
If we can identify how persuasive language works, we are better prepared to respond to it.
Look at the sources below and try to identify examples of language that:
- include a hidden message
- appeal to our emotions
- suggest a particular 'lifestyle' or status
- use statistics or 'specialist' language
- present opinion as fact
- use images, punctuation or style to emphasise a message
- appeal to a particular type of person (in terms of gender, age group, race, class or lifestyle)
Find and analyse examples of persuasive language from recent times using the criteria above. Adverts, newspapers and political pamphlets are good sources. Think about how persuasive language has changed over the last century.