Dig for Victory


  • Intro

    The ‘Dig for Victory’ campaign was set up during WWII by the British Ministry of Agriculture. Men and women across the country were encouraged to grow their own food in times of harsh rationing. Open spaces everywhere were transformed into allotments, from domestic gardens to public parks – even the lawns outside the Tower of London were turned into vegetable patches.  Leaflets, such as the one shown here, were part of a massive propaganda campaign aiming both to ensure that people had enough to eat, and that morale was kept high. The current recession, as well as a new awareness of ‘food miles’ and climate change, has increased the demand for vegetable growing plots and the trend is supported by new, comparable government initiatives.

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