We are delighted that the British Library Shop team have been awarded Most Innovative Enterprise at the Association for Cultural Enterprises Awards.
The Murder at the Manor pop-up retail space was inspired by the British Library’s award-winning Crime Classics book series which has not only unearthed a range of forgotten classics from the golden era of British crime writing, but has also become a much-loved and well-regonised series of stories.
The series inspired the team to create a temporary physical retail space based on the mystery and suspense that these books evoke in the reader. The customer was invited to solve a murder mystery created by award-winning crime writer Martin Edwards, looking for clues placed amid a range of genre-inspired gifts. They were provided with a Murder at the Manor leaflet which guided them through the mystery, giving clues to find the murderer from a range of suspects. The experience encouraged customers to browse the books and peruse the gifts to find the answer.
The team says: ‘The Pop-up Shop was an enjoyable experience for everyone who visited and it helped us engage with our customers in a fun and imaginative way. It was also a chance for us to celebrate the popularity of our Crime Classics books which are vital in supporting the work of the British Library. Many thanks to all of our colleagues and, to everyone who visited, for making the it such a success.’
The shop is now closed but you can shop our range of Crime Classic books and gifts here