From 1900 to 1937 the European Avant Garde embraced the spirit
of revolt, challenge and change brought about by industrialisation
and the decline of traditional hierarchies, particularly after the
1914-18 War. In this way, Avant Garde represents a pushing back
of the boundaries of what is acceptable as the cultural norm in
We challenged you to design a piece of work that embraces the spirit
of the avant garde, exploring whether its philosophy is relevant
to you and the world today.
The winning entry
Congratulations to Rebecca Pohancenik, MA, Curating Contemporary
Design, Kingston University. Her project ‘The
World’s Knowledge’ will be displayed at the British
Library flagship building at 96 Euston Road.
Library staff Dr Joanna Newman and Clive Izard with judge Caryl Harris and Rebecca Pohancenik, next to Rebecca's installation
You can read more and see pictures on the process behind creating the winning installation in Rebecca's diary [PDF 107KB].
Itamar Ferrer, MA Design Studies, Central Saint Martin's College
of Art and Design, University of London. Project Title: 'Project
Vincenzo Di Maria, MA Industrial Design, Central Saint Martin's
College of Art and Design, University of London. Project Title:
‘Butterfly Collection: Interactive dynamic installation’.
Maya Cochrane, Architecture dept, University College London. Project
Title: ‘Embracing the Spirit of the Avant Garde’.
Graphic designer Peter Saville; typography expert Professor Phil
Baines, Central Saint Martins; Madeleine Holt, culture correspondent,
BBC Newsnight; and leading authority on innovation and creativity