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Embracing the spirit of the Avant Garde:
a competition for postgrad creatives

From 1900 to 1937 the European Avant Garde embraced the spirit of revolt, challenge and change brought about by industrialisation and the decline of traditional hierarchies, particularly after the 1914-18 War. In this way, Avant Garde represents a pushing back of the boundaries of what is acceptable as the cultural norm in society.

The brief

We challenged you to design a piece of work that embraces the spirit of the avant garde, exploring whether its philosophy is relevant to you and the world today.

The winning entry

Congratulations to Rebecca Pohancenik, MA, Curating Contemporary Design, Kingston University. Her project ‘The World’s Knowledge’ will be displayed at the British Library flagship building at 96 Euston Road.

Library staff Dr Joanna Newman and Clive Izard with judge Caryl Harris and Rebecca Pohancenik, next to Rebecca's installation
Library staff Dr Joanna Newman and Clive Izard with judge Caryl Harris and Rebecca Pohancenik, next to Rebecca's installation

You can read more and see pictures on the process behind creating the winning installation in Rebecca's diary [PDF 107KB].

Runners-up:

Itamar Ferrer, MA Design Studies, Central Saint Martin's College of Art and Design, University of London. Project Title: 'Project Vain’.

Vincenzo Di Maria, MA Industrial Design, Central Saint Martin's College of Art and Design, University of London. Project Title: ‘Butterfly Collection: Interactive dynamic installation’.

Maya Cochrane, Architecture dept, University College London. Project Title: ‘Embracing the Spirit of the Avant Garde’.

The judges

Graphic designer Peter Saville; typography expert Professor Phil Baines, Central Saint Martins; Madeleine Holt, culture correspondent, BBC Newsnight; and leading authority on innovation and creativity Charles Leadbeater.

Partners

University college for the creative artscreate KX


University of the Arts LondonUniversity of the Arts London - Centra Saint Martins
The London Design Festival 2007

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