Advert for the South London Palace 910
Printer: Carter, A
One of the stars appearing at the South London Palace is singer and raconteur George Leybourne. He specialised in ridiculing the upper classes, and appeared on stage dressed in top hat and tails, wearing white gloves, carrying a walking cane and waving an oversized handkerchief. He was most famous for his character 'Champagne Charlie', and would clutch a bottle of Moet and Chandon champagne as he sang.
Not wanting to be outdone, Leybourne's rival Alfred Vance introduced a number called 'Cliquot' into his act. This sparked fierce competition between the two performers, who sang their way through entire drinks catalogues. Vance ended the battle with the resounding 'Beautiful Beer'.