Advert for Terry's Theatre reverse
Printer: Hansard Publishing Union Ltd
Medium: Lithograph, coloured
This inventive leaflet is advertising a production entitled 'New Lamps For Old'. At the top of the advert is an insert; when pulled up, one of the play's characters, Mr Penley, appears in the lift-shaft looking quite flustered. This is how the advert appears when fully opened.
Terry’s Theatre was built in 1887 on the former site of a public house in the Strand. It was a small theatre, seating just 800 people, but it was beautifully decorated in the Flemish style with hangings and fittings in pink, green and gold.
The author of 'New Lamps For Old' was Jerome K Jerome. Born in Stafford, he moved to Poplar in London when he was 14 years old. In later life he became an actor, but he is chiefly remembered for his books and plays, most famously his comic novel 'Three Men In A Boat'.