Advertisement for Stephen Tull, undertaker 4128 verso
Medium: Print on paper
This is the reverse of the advertisement
The high mortality of infants under one year of age and the short adult life expectancy in industrial cities meant that funerals, and all their associated paraphenalia, were big business in Victorian times. There would be "awful hearses drawn by preternatural quadrupeds, clouds of black plumes, solid and magnificent oak coffins instead of the sepulchral elm, coffin within coffin ...", as The Times commented in 1875.
Stephen Tull, in this 1889 advertisement for his "economic funerals", sought to satisfy the desire for a lavish, expensive and somewhat theatrical display at rates to "suit all classes in town or country".