Advert for the Hard Wear Boot Repairing Stores, reverse side
Medium: Print on paper
Buying new boots or shoes was an expensive business at the beginning of the 19th century. Then, every piece of footwear was carefully made to measure by a local boot maker against the customer's foot. Thus people generally only owned one or two pairs. Hard-wearing leather was the standard material for boots and shoes, and owners would have looked after them to ensure that they lasted a long time.
Small repairs, such as new laces or fastenings, were done in the home, but larger repairs like mending holes in the sole had to be done at a specialist repair store like this one.