Advert for Wright's Myrrh Tooth Soap
Printer: Calvert Lith Co
Medium: Lithograph, coloured
During the late 19th century, many chemists and entrepreneurs made their own toothpastes. There were many varieties and competition was fierce, so advertising on leaflets such as this one was a way of ensuring that as many people as possible recognised your product.
This American advertisement features an endorsement from Professor J Taft of the Cincinnati and Michigan University Dental Colleges: "I have used your MYRRH TOOTH SOAP for several months, and am free to say that I am much pleased with it. So far as I know it has no superior if an equal, in the preparations of this kind. To none of the materials used in its composition can any objection be made; indeed they are the materials largely used in the preparation of dentifrices generally. You have certainly succeeded in producing a most excellent dental soap."