Advert for Scribner's Magazine
Printer: Frederick Warne & Co
Scribner's Magazine was established by Charles Scribner in New York in 1887. Consciously influenced by the design and use of colour pictures in the 'Illustrated London News', it became a great success when published in Britain. Primarily a literary magazine, it was instrumental in launching the careers of Edith Wharton and John Galsworthy. It also contained articles on history, nature, travel and - increasingly over time - politics. Jacob A Riis' groundbreaking studies of American Poverty, 'How the Other Half Lives' and 'The Poor in Great Cities', both began life as articles in Scribner's.
The magazine prospered during the first World War, largely because of its hard political edge, but was a victim of the recession in the publishing industry attendent on the outbreak of the second World War. It folded in May 1939.