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Advert for Holloway's Pill's & Ointment

Advert for Holloway's Pill's & Ointment

Printer: Unknown

Medium: Print on paper

Date: 1880

Shelfmark: Evan.5090

Item number: 5090

Genre: Leaflet

This is an advertisement for Holloway's pills and ointments. Thomas Holloway worked as a chemist in London in the 1830s. He met Felix Albinolo, an Italian leech seller who was interested in making a medicinal ointment and together they approached surgeons at St Thomas’ Hospital to endorse the product. After a few setbacks, namely that Albinolo was arrested and imprisoned for debt, Holloway decided to advertise the ointment under his own name. His advertising techniques were very clever; his brother would go into a chemists and ask for Holloway’s pills and make a scene when told that they did not stock it. Holloway would visit the shop shortly after as a salesman and find his product in demand.

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