Advert for Holloway's Pill's & Ointment
Medium: Print on paper
This is an advertisement for Holloway's pills and ointments. Thomas Holloway worked as a chemist in London in the 1830s. He met Felix Albinolo, an Italian leech seller who was interested in making a medicinal ointment and together they approached surgeons at St Thomas’ Hospital to endorse the product. After a few setbacks, namely that Albinolo was arrested and imprisoned for debt, Holloway decided to advertise the ointment under his own name. His advertising techniques were very clever; his brother would go into a chemists and ask for Holloway’s pills and make a scene when told that they did not stock it. Holloway would visit the shop shortly after as a salesman and find his product in demand.