Advert for the Direct Supply Depot, men's clothing store, reverse side
Medium: Print on paper
Specially tailored men’s clothing was very expensive in the 19th century, and only 'gentlemen' could afford the service. However, with the growth of clerical and professional jobs, lower-middle class men also needed to wear suits daily, and therefore had to buy their clothes at stores like the Direct Supply Depot. Here clothing was mass produced in standard sizes and sold at affordable prices. This store is even advertising its exchange or money-back policy if the clothes needed to be returned.