Advert for H Hammerton & Sons, boat builders, reverse side
Printer: Drewett, W.
Medium: Print on paper
This is the reverse of the advert.
This is an advertisement for the services of H. Hammerton and Sons, a family business offering a boat building service. The first sculling race took place on the Thames in 1716 and was rowed over a 5 mile course between two pubs along the banks of the river. By 1800, rowing in the competitive form, had become a very popular form of spectator entertainment. As the sport became more competitive, the design of the boats changed. Initially they were heavy and wide with fixed seats and oars that rested on the side of the boat. In 1846 ‘outriggers’ were developed which lifted the oars from the boat, providing more leverage and stability. Boats gradually became thinner and in 1870 sliding seats were introduced.