Advert for 'The Million', periodical 5917
Medium: Print on paper
This is an advertisement for a periodical entitled ‘The Million’. During the 19th century there was an unprecedented demand for printed materials; this came not just from the upper and middle classes but also from the working classes who for the first time were literate and able to spend their spare time relaxing away from the work place, reading or playing sport. Publishers of periodicals like this one also understood the importance of advertising and would have commissioned posters, leaflets which would have been given out on the streets and would have even sandwich board men to walk around the towns promoting the periodical.