Advert for Johnson's Fluid Beef
Medium: Print on paper
This is an advertisement for Johnson's fluid beef. John Lawson Johnson was a Scottish butcher with an interest in food chemistry. He followed the ‘Abstinence’ movement and did not drink alcohol and this encouraged him to develop a non-alcoholic beverage. In 1873 he patented his ‘Fluid Beef’. It was advertised as a beverage to be made with hot water and was a great success. He opened a factory in London in 1886 and by this time the extract was in a more concentrated form and he named it Bovril.