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Advert for the Atlas Parcel Carrier

Advert for the Atlas Parcel Carrier

Printer: Unknown

Medium: Print on paper

Date: 1884

Shelfmark: Evan.6065

Item number: 6065

Genre: Leaflet

The "Atlas" Parcel Carrier was essentially an adjustable strap that could be used as a harness around heavy items, making their transport easier and less tiring to the hands. The product has been given a weighty classical name: in Greek mythology, Atlas was the Titan who supported the weight of the heavens on a pillar. As the Greeks conceived of the universe as concentric (with the Earth at the centre), Atlas is traditionally depicted holding a sphere.

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